THUONGLEE & Co.
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Thuong Lee is a professional personal stylist and fashion content creator based in Vietnam. Known for her refined aesthetic and a deep understanding of personal branding through fashion, Thuong Lee works with individuals, brands, and influencers to craft unique and stylish identities. Her style blends modern minimalism with artistic flair, empowering her clients to express themselves confidently.
Journey
Objective
To design and develop a modern, visually compelling personal portfolio website that reflects Thuong Lee’s fashion-forward identity and professional styling services. The goal was to increase her online visibility, strengthen her personal brand, and provide an elegant platform to showcase her portfolio and connect with potential clients.
Approach
Vinawebapp.com took a user-centered design approach:
Conducted an in-depth discovery to understand Thuong Lee’s brand essence, tone, and visual identity.
Built a minimalist, fashion-inspired UI that emphasizes high-resolution imagery and clean typography.
Integrated a CMS to allow for effortless portfolio updates, blog writing, and service adjustments.
Focused on mobile responsiveness and optimized page speed to ensure accessibility across devices.
Enhanced SEO foundations and implemented structured data for better discoverability.
Impact
The new website significantly elevated Thuong Lee’s digital presence.
Her portfolio is now easily accessible and visually impactful, helping to attract new collaborations.
Website sessions and engagement metrics increased substantially post-launch.
The site positioned her as a high-end stylist with strong branding and artistic credibility.
Results
45% increase in average session duration within the first month.
3x higher engagement rate on service inquiry forms.
Positive feedback from clients and collaborators on the professional look and usability.
Improved Google indexing and organic reach via SEO-optimized pages.
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